Advertising And Marketing
Advertising is an art as well as the business of making public a product, service or company so as to arouse a desire in the potential consumer to make a purchase. It is the paid promotion of goods services, ideas and companies by an identified sponsor. Advertising is an important aspect of marketing. Marketing involves the act or process of buying and selling in a market. This process further involves, according to the American Marketing Association, planning and executing the pricing, promotion, and distribution of goods and ideas and services to create exchanges that satisfy the individual and the organization. The marketing of goods, services and ideas is essential in order for a company to do well.
In earlier times manufacturers used to put their goods in the market place in expectations of the people buying them, now-a-days before manufacturing a product manufacturers scan the markets, design the product and perform its testing before introducing it to the market. Now days the process of buying and selling is performed in various ways. Installment buying and
selling, ”home-shopping” through television channels and on-line transactions on the net are a few ways in which to shop. The work of third parties like employment agencies, booking agents and travel agents are high in the marketing of goods.
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